Limited Edition Library Cards
That's a Wrap on the Laser Loon Library Card!
The limited-edition Laser Loon library card campaign has officially wrapped—and what a run it was! Inspired by Minnesota’s new state flag and launched in February 2024, this special card sparked incredible enthusiasm across Saint Paul. Though the cards are no longer available, we’re excited to share what your excitement helped us accomplish.
We originally set out to connect 1,000 people to a new library card or sticker—and instead welcomed over 5,600 Saint Paul residents into our libraries for a Laser Loon card or sticker between February and May. Our first batch of 500 cards was gone in days, leading us to print thousands more to keep up with demand.
The campaign generated buzz not just in our city, but across the state. News outlets like MPR, Star Tribune, Kare11, and Fox9 helped spread the word, and our launch video featuring Mayor Carter, Library Director Maureen Hartman, and PK from Minnesota United became one of our most-watched social media posts of the year.
People shared their love for the Library everywhere we turned—especially those visiting for the first time in years, or even getting their very first card. And while the Laser Loon is no longer available, this campaign reminded us how powerful library cards can be for building community pride, curiosity, and connection.
Thanks to our community—and to you—for making this campaign such a success.
Stay tuned for our next limited-edition library card!
